Monday, March 9, 2009

speak up campaign

I was asked by Ad Council to review a new set of PSAs they created to curb reckless driving among teenagers. I showed them to the students in my public speaking class - we've been discussing appeals used in advertisements (logical, emotional, ethical) so it seemed a perfect opportunity.

The Naive Teacher went in thinking because I found them profoundly amusing and therefore immensely effective, my teen students would as well; Realistic Teacher made a quick adjustment after the smarties I trained took the videos apart - logically the kids in the commercials don't physically match them & their friends; emotionally they're funny but a little on the weird side [absurdity is more humorous to adults, obviously]; ethically they do speak to teenagers when warning about speeding, but teen drivers generally don't worry as much about lack of attention to the road.

In the end, despite their critical observations, my students did feel like these videos were better than anything else they've seen aimed at them as drivers. And that is a step in the right direction.


AngelConradie said...

it often happens that they don't actually consult their target market when making films or adverts like that.

brandy101 said...

I *heart* Fred Willard!!!!

I always think of him in Best In Show talking about putting a hat and pipe costume on the bloodhound...LOL

I love the psa, but not sure all kids will appreciate the wonder that is Willard.

LarryG said...

i don't wanna be an angel just yet! especially not because someone was sending a txt msg home or to a friend at Taco Bell!

Jenn @ Juggling Life said...

I will see what effect they have on my son before he gets his license next Thursday (if he passes, of course).

My personal technique has been to take my children to visit the memorial crash sites of all teenagers that die anywhere near our home. I don't know if it's right or not, but I cross my fingers.


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